shotgun approach

 A marketing campaign without a specific target audience/goal.
 ► “But many analysts remain skeptical about its [Rubbermaid’s] vaunted growth plans, including doubling to 30% its foreign sales as a percent of total sales by 1998. . . .‘It’s an aimless, shotgun approach,’ said Bonita Austin of Prudential.” (Wall Street Journal, June 12, 1995, p. B4)

American business jargon. 2014.

Look at other dictionaries:

  • shotgun approach —    If you use a shotgun approach, you cover a wide range in a non selective, haphazard and inefficient manner.     Identifying a specific segment of the market as our target will be more effective than a shotgun approach …   English Idioms & idiomatic expressions

  • shotgun approach — noun An approach in which the subject is indiscriminate and haphazard, using breadth, spread, or quantity in lieu of accuracy, planning, etc. She seems to take the shotgun approach to holiday shopping, buying many smaller, generic gifts for… …   Wiktionary

  • shotgun — /shot gun /, n., adj., v., shotgunned, shotgunning. n. 1. a smoothbore gun for firing small shot to kill birds and small quadrupeds, though often used with buckshot to kill larger animals. 2. Football. an offensive formation, designed primarily… …   Universalium

  • shotgun — 1. mod. broad; general. □ It was a shotgun attempt to include everyone. □ A shotgun approach to a problem like this is useless. You must get specific. 2. exclam. <a phrase called out by someone who claims the privilege of riding in a car’s… …   Dictionary of American slang and colloquial expressions

  • shotgun — shot•gun [[t]ˈʃɒtˌgʌn[/t]] n. adj. v. gunned, gun•ning 1) a smoothbore gun for firing small shot to kill birds and small quadrupeds, though often used with buckshot to kill larger animals 2) spo cvs a football passing formation in which the… …   From formal English to slang

  • Shotgun argumentation — Explanation Also known as rapid fire tactic, shotgun tactic, shotgun approach, Shotgun argumentation is an informal logical fallacy. It is exemplified when a person posts a wall of text , as in a long and often unformalized text often with no or… …   Wikipedia

  • Shotgun surgery — is an antipattern in software development and occurs where a developer adds features to an application codebase which span a multiplicity of implementors or implementations in a single change. This is common practice in many programming scenarios …   Wikipedia

  • Shotgun sequencing — In genetics, shotgun sequencing, also known as shotgun cloning, is a method used for sequencing long DNA strands. It is named by analogy with the rapidly expanding, quasi random firing pattern of a shotgun.Since the chain termination method of… …   Wikipedia

  • Shotgun lipidomics — In lipidomics, the process of shotgun lipidomics (named by analogy with shotgun sequencing uses analytical chemistry to investigate the biological function, significance, and sequelae of alterations in lipids and protein constituents mediating… …   Wikipedia

  • Shotgun sequencing — An approach used to decode a genome by shredding ( shotgunning ) it into smaller fragments of DNA which can then be individually sequenced. The sequences of these fragments are then ordered, based on overlaps in the genetic code, and finally… …   Medical dictionary

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